LinkedIn外貿行銷 這7種方法效果驚人(1/2) 外貿B2B、B2C

LinkedIn剛推出的時候,部分的銷售人員可能已經取得了驚人的效果。

 

然而,發送InMail的垃圾郵件很大可能是得不到回覆的,更不用說開拓新業務。

 

為了有效使用LinkedIn,製作具有吸引力的消息,使自己脫穎而出,吸引潛在客戶的注意力。可以嘗試這七種創新策略來編寫回應式的InMail。

 

1. 從潛在客戶的Recommendations中找細節

閱讀買家資料的「Recommendation」是瞭解細節的最佳方法之一。

快速流覽過後,就會發現他們在工作中的最大優勢、職業成就、聲譽、個性等等細節。

這些都是第一重要的參考資訊。不僅能表現出對個人潛在客戶的具體瞭解,而且能證明在聯繫客戶前做足功課,表現自己的專業程度。

 

這裡有三個例子:

1)對好消息進行祝賀

Hi [name],

Congrats on [accomplishment] — that’s impressive considering [reason]. Are you working on any similar projects these days?

Best,
[Your name]

 

2)“Read your recommendation

Hey [name],

I just read your recommendation from [recommender]. It seems like you excel in [business area, skill]. What’s your [process, approach]?

Cheers,
[Your name]

 

3)對對方的背景感興趣

Hi [name],

Judging by your recommendations, you’re an expert in [field]. How did you originally become interested in that?

Have a good [day of the week],
[Your name]

這些消息都有以下特點:簡短、簡單,最重要的是,令人滿意。一旦與潛在客戶開始對話,瞭解了他們的目標,就可以開始多描述自己的價值。

 

2. 即興地提出共同興趣

如果想與買家談論共同興趣,可以透過閱讀他們的摘要去發現,並使用InMail建立融洽關係。把這個興趣點放在消息的開頭或包含在帖子中。

兩個例子:

1)喜歡 犯罪Podcasts(非小說)
Hi Stefan,

Like you, I’m a big fan on non-fiction crime investigation podcasts. I highly recommend Someone Knows Something if you haven’t already listened to it.

I was also wondering if you’re struggling to scale your recruiting efforts. My clients with similar growth rates typically say it’s hard to maintain their hiring standards while bringing on enough new hires. I have a couple tips, if you’d like to hear them.

Best,
Inken

 

2)喜歡Podcasts
Hi Stefan,

Are you struggling to scale your recruiting efforts? My clients with similar growth rates typically say it’s hard to maintain their hiring standards while bringing on enough new hires. I have a couple tips, if you’d like to hear them.

Best,
Inken

P.S. I’m also a big podcast fan. Would highly recommend The Growth Show — it’s one of my favorites.

 

3. 提供個性化的內容

嘗試快速將LinkedIn對話移動到郵件。潛在客戶在郵件中花費的時間更多,因此透過郵件獲取回覆是個不錯的選擇。

範本:
Hi [prospect name],

Are you [seeing X pain, hoping to meet Y goal]? I ask because [client #1] and [client #2], both in your [industry, market, region, product space], experienced this [challenge, opportunity].

There’s a great [ebook, white paper, blog post] I can send you on this topic. It might be easier to send over email so I can highlight the sections you’ll find most useful — what’s your address?

Best,
[Name]

 

 

Tradesparq是一家專業的國際貿易資訊商業競爭情報服務商,可以提供您產品在國外市場的潛在”匹配”客戶詳細交易記錄

想了解更多(預約體驗服務免費)👉https://pse.is/MRADC

圖片 28

想學更多?

🏆12/23 【B2B行銷】世界各國海關進出口數據應用實戰班
http://bit.ly/1223B2B行銷-世界各國海關進出口數據應用實戰班
🏆2021/01/18 B2B2C跨境電商五大網路外銷平台與海外銷售、展覽行銷、資安監控
https://gozens.net/夠勁網全球市場開發系統-B2B2C免費說明會

🏆所有近期公開課程列表
https://gozens.net/所有近期公開課程列表

🏆開課時間/地點無法配合您的需求?
請填此表>>>https://goo.gl/VjfDWJ,小編幫您湊班!

返回頂端