先前暫停許久的亞馬遜品牌註冊,目前又開放申請了,但相比之前變得更嚴格囉!
Amazon Brand Registry
以下為申請品牌必須提供的資訊:
Currently, to enroll a brand in Brand Registry, you must provide the following information:
- Brand name that has a live/active registered trademark.
- Government Registered Principal Trademark Registration or Serial Number
- For USPTO marks, the Mark Drawing Type must be equal to “4 – STANDARD CHARACTER MARK” or “1 – TYPESET WORD(S)/LETTER(S)/NUMBER(S)”
- Images of the brand’s logo.
- Images of products and packaging that carry the trademarked brand name. If the product is not branded, the packaging must be branded.
- A list of product categories (e.g., apparel, sporting goods, electronics) in which the brand should be listed.
- A list of countries where the brand’s products are manufactured and distributed.
申請時的介面:
以往申請亞馬遜品牌認證時,台灣註冊的商標是可以使用的.而在近期開放的申請中卻消失了,馬上向亞馬遜官方詢問,答案是.......
是的,台灣的商標認證已經不能使用了,
往後需要申請美國的商標,才能在亞馬遜上申請品牌認證.
而若是北美站任一個站點申請品牌通過後,北美站站點皆通用.
但若是歐洲、日本站點,則與北美站相反,需註冊各站點國家的商標認證,而且需要分別在各站點申請品牌認證.