亞馬遜刊登曝光量下降了嗎?你一定要知道的新規則!

New feature improving the quality of search results
Aug 28, 2017

Amazon launched a feature that limits the length of the generic keywords attribute to less than 200 bytes in India, 500 bytes in Japan and 250 bytes in every other marketplace except China. The limits have been shown to improve the quality of search results. It applies to newly registered and existing ASINs.

Key Guidelines:

  • Keep content within the prescribed length limit (less than 250, 200 for India, 500 for Japan):
    • Length limit applies to total content in all generic keyword fields (a max. of 5 attributes).
    • Whole entry will be rejected upon exceeding limit.
    • Number of bytes equals number of characters for alphanumeric characters (e.g. a-z, 0-9) while other characters can be 2 bytes or more. Examples include ä (2 bytes), £ (2 bytes), € (3 bytes) or ❤ (3 bytes).
    • Spaces and punctuation (";" ",", ".") do not contribute to the length limit, but words should be space-separated. Punctuation between words is unnecessary.
  • Optimizing keyword content for search discoverability:
    • Do not include keywords that are not descriptive of the product.
    • Do not include brand names (even your own) or other product identifiers.
    • Do not duplicate content present in other attributes, such as title and bullet points.
    • No need to repeat keywords; once is enough.
    • Use keywords that are synonyms, hypernyms or spelling variations of content in visible attributes (e.g. if product title is 'whiskey', use 'whisky' in generic keywords).

For further information, see how to optimize listings for search and browse.

亞馬遜更新了新的關鍵詞索引規則,限制字數為了提升消費者搜索結果的品質,以及更貼近買家想要搜索的商品,印度站關鍵詞為 200 Bytes以下,日本站為 500 Bytes,其他站點(除了中國站)都是 250 Bytes。新舊刊登都適用此規則。若是超過字數可能會是無效的,進而受影響降低曝光量.(一般數字和英文一個字元為 1 Byte)

雖然 Search Term 的規則改變了,但關鍵詞搜索最重要的排序還是 Title>Bullet Points>Search Term>Description只要記得不要填寫重複的詞,並且不要填寫超過了新的限制!

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